CERTIFICATE IN PUBLIC RELATIONS & ADVERTISING (NQF LEVEL 5)
The Certificate in Public Relations & Advertising programme was purposefully designed to prepare students for a career as assistant public relations officer, with basic knowledge and skills in the acquisition, processing, presentation, and management of public relations, communication & advertising data. The programme provides a systematic and coherent introduction to the main theories, basic principles, concepts, data, and problem-solving techniques in the main cognate area, i.e. public relations & advertising.
The programme will help graduates with the competency to plan, apply, implement and evaluate public relations, communication & advertising practices in a variety of business and social contexts. In addition, the Certificate in Public Relations & Advertising will enable students to develop a sense of social responsibility, and an understanding of the role they can play in public relations, communication & advertising reform and sustainable development both in Namibia and the Southern African Region.
Graduates from this programme should have full regard for achieving knowledge and maintaining the basic standards of ethical conduct in the practice of their profession. Upon completion of the programme, graduates of this programme will be able to contribute significantly to the attainment of national development objectives in the economy by taking up jobs as assistant public relations officer both in the public and private sectors of Namibia.
Members of the Programme Advisory Committee and other stakeholders have expressed support for this programme while academic peers were also consulted for benchmarking purposes.
270+
Areas of Study
29 : 1
Student-to-Faculty Ratio
5,723
Total Yearly
Enrollment
#28
In Best Global
Universities
Programme Rationale
The Certificate in Public Relations & Advertising will address the national need for capacity building in the Management Science cognate area. Graduates will engage in techniques of public relations, communication & advertising within the field of management and analysis of Namibia’s public relations, communication & advertising environment within the framework of contemporary national and international business projects that align with Namibia’s development agendas (e.g. Harambee plan, Vision 2030, NDPs), and will produce graduates who are skilled in public relations, communication & advertising i.e. managing, controlling, planning and organising.
Graduates will be able to make meaningful contributions to the technical development of the public relations, communication & advertising in their areas of specialisation, and the development of the national economy. This will lead to value-added economic activity which in turn will contribute to the achievement of national and global development goals.
The proposed programme is fully aligned with the Namibian Qualification Framework (NQF) and curriculum framework requirements. The development of this programme was done not only to meet the requirements for national accreditation and certification, but was designed to embrace and align the programme to the WCSI niche areas.
With this programme, we have comprehensively catered for the scope of the core management sciences to capture majority the specialisations within this field, thus ensuring that this programme is a true reflection of all the specialisations within the newly founded College.
Criteria for Admission
Criteria for Admission
Candidates must have a total of 20 points in six (6) subjects on the evaluation scale, in a combination of symbols on NSSC Higher or Ordinary Level or both. Candidates must further have obtained at least a E on Ordinary Level for English subject.
Mature Age Students may be admitted in terms of the Mature Age Entry Scheme. The student must have reached the age of 23 years on 1 January of the academic year for which admission is sought, with three (3) years’ work experience, satisfactory references.
Articulation Arrangements
Certificate offers pathways to advanced studies in thier fields or related areas at NQF Level 6 or 7.
Mode of Delivery
Full-time via online and distance with scheduled onsite support workshops.
Career Opportunities
The Certificate in Public Relations & Advertising graduate will typically be employed in any of the following positions:
Assistant Public Relations Officer; employed by a private or public firm, local authority, or government.
Assistant Communications Officer; employed by a private or public firm, local authority, or government.
Assistant Media Relations Officer; employed by a private or public firm, local authority, or government.
Assistant Research Analyst; employed by a private or public firm, local authority, or government.
Assistant Management Communication Analyst; employed by a private or public firm, local authority, or government, and
Other business functions; employed by a private or public firm, local authority, or government.
Self-employed; as a Communication Consultant Assistant.